Democratic vice-preidential nominee Kamala Harris‘ footwear has the internet going nuts. In fact, it’s been like that for the last week after she wore a pair of Chuck Taylor sneakers during a visit to Wisconsin.
— Karine Jean-Pierre (@K_JeanPierre) September 7, 2020
But on Tuesday, her kicks also got an outsized reaction when she rocked a pair of Timberlandboots — affectionately known simply as “Timbs” — during separate visits to her home state of California to survey damage from the wildfires and Nevada to discuss how the coronavirus has affected Latinos.
And with corporate donations in the news — remember what happened when we found out Goyahas been a major supporter of Donald Trump? — it got us here at NewsOne wondering: What is Timberland’s history of political donations?
Before we go there, though, let’s rewind to last week when Harris arrived in Wisconsin. In a now-viral video, Harris’ chief of staff Karine Jean-Pierretweeted footage of the California senator getting off a jet while wearing a pair of Converse’s signature old school canvas and rubber sneakers. The tweet went on to make “Chuck Taylor” a top trending term on Twitter.
— Karine Jean-Pierre (@K_JeanPierre) September 15, 2020
Fast forward one week and Harris was back at it, this time rocking a pair of construction Timbs, a term Jean-Pierre — also a senior adviser for Joe Biden‘s campaign — used when she tweeted a GIF of the vice-presidential nominee strutting off a jet and into her awaiting caravan.
The footage also promptly made “Timbs” a top trending term on Twitter Tuesday night and into Wednesday morning.
Throughout it all, it’s tough to ignore how the company has profited off of a Black culture that helped increase its popularity — and revenue — exponentially “Seemingly overnight,” as the New York Times put it in a company profile published in 1993. Nearly three decades later, Timbs remain one of the top go-to footwear choices for Black folks of all ages, thus influencing popular culture at large to follow suit.
It doesn’t hurt, either, that Timberland boots and the other shoes it manufactures are notoriously reliable and made of top quality and durable leather.
The combination of all of the above has made Timberland a multi-billion-dollar company.