On The Rise

Your #1 Choice for News + People On The Rise To Stardom


Vegan influencer Tabitha Brown just announced her new salt-free seasoning in partnership with McCormick.

Just in case you’ve been under a rock, Brown is the internet’s newest influencer taking positivity by storm. Last year, she rose to prominence after amassing more than 1 million followers on TikTok in less than a month. Since then, Brown’s wisdom, sage advice, and delicious vegan recipes have been everywhere, garnering her an NAACP Image Award for Outstanding Social Media Personality. She has also collaborated with several brands on several different projects, including her show on Ellen Degeneres’ network, a recurring role on Lena Waithe’s hit show, “The Chi,” and a partnership with the Calm app delivering bedtime stories.

Now, the Eden North Carolina native has announced a new venture with McCormick, introducing the world to her new Sunshine All-Purpose Seasoning. The blend mixes some of Brown’s favorite ingredients, including garlic, allspice, thyme, turmeric, cayenne pepper, mango, and pineapple. The Caribbean-inspired spice is also salt-free and features Brown’s face on the label.

“The partnership came about after a collaboration last year with McCormick! I loved how they let me be myself and loved me for me! I had been wanting to create a seasoning, and they asked, and I said yes,” Brown said.

She admits that her meteoric rise as an influencer and actress has been surreal but something she is grateful for. Brown said things that make her the happiest are connecting with fans and introducing veganism to those who have never thought about transitioning into a plant-based lifestyle.

Source: BOTWC

Leave a Reply

Your email address will not be published. Required fields are marked *

Discover more from On The Rise

Subscribe now to keep reading and get access to the full archive.

Continue reading