Meet Michael Robinson, founder and CEO of Bingo-Bango Fresh Fruit Soda Company, a thriving all-natural Black-owned soda brand in the country. The North Carolina-based offers handcrafted all-natural, fresh fruit soda that the community loves.
But entrepreneurship was his destiny. And so, one day, using his family’s juicer, he started crafting his own fresh juice and experimenting with different flavors. He sold those at local flea markets and festivals, where he went through some setbacks. But with the support of his family and friends, he decided to launch Bingo-Bango in 2018, one of the only Black-owned soda companies in the nation.
“I saw a niche for something, an all-naturally flavored fruit soda,” Robinson told Winston Salem Monthly.
Robinson credits his success to his entrepreneurial roots as well. His parents own Crown Trophy and Award and his brother and sister-in-law now own and operate Carolina Vineyard & Hops. The Bingo-Bango term was inspired by his late grandfather Emile Worthy Sr. who used the phrase to “symbolize something that’s unique or exciting or creative or artistic.”
For more information about Bingo-Bango, visit Bingo-Bango.com