McDonald’s announced that NASCAR race driver Bubba Wallace has partnered with its Black & Positively Golden Mentors program.
McDonald’s is taking its Black & Positively Golden Mentors program to the world of competitive racing. The latest episode of its digital content series features NASCAR driver and advocate Bubba Wallace. In this episode, Wallace mentors an 18-year-old emerging NASCAR/Rev Racing driver. Rajah Caruth, who is also Black, gets advice from Wallace on how to navigate adversity as he is the lone Black driver in the auto racing sport. Wallace also shares industry insights and gives helpful advice. People can tune in to IGTV on @wearegolden to hear the two of them discuss their careers and experiences on and off the track.
“As a McDonald’s racing partner, I couldn’t be more excited about being a Black & Positively Golden mentor,” said Wallace in a written statement. “Mentorship is important in racing and in life, and I’m honored to help elevate young leaders as they pursue their passions and dreams. Golden Mentors is a perfect combination of both and I’m here for it all.”
Caruth, who is a freshman at Winston-Salem State University, received one-on-one mentoring, and as a bonus, Wallace and McDonald’s gifted the young driver a $1,000 gift card for racing gear.
“I am so grateful to have had the opportunity to be mentored by Bubba through this McDonald’s program,” says Caruth. “Bubba shared such great advice about racing and life, and I can’t wait to make him proud this year!”
“Bubba Wallace’s star continues to shine brightly on and off the track, and because of that, we’re excited to call him a ‘Golden Mentor’,” said Marc O’Ferrall, a Mississippi McDonald’s franchisee. “Connecting Bubba and Rajah, and the other mentors and mentees is of utmost importance as we aim to positively impact the communities and people we serve at a time when it’s needed most.”