William Adams has always been known for his artistic talent when it comes to music and video visuals. The man known to the world as Will.i.am, founder of the Black Eyed Peas, is utilizing those talents to bring his take on the ubiquitous part of COVID-19 life, the face mask.
Will.i.am has partnered with N95 manufacturer Honeywell to introduce Xupermask which has a price tag of $299.
The Future is Here ➖ @iamwill Presents: #XUPERMASK. The high performance tech wear designed with @ironheadstudio— XUPERMASK (@xupermask) March 27, 2021
Click the link below to be alerted when Drop 1 is live. Coming soon 4.08 at https://t.co/WDP77ll4u8 pic.twitter.com/oMF6h2UOQn
Mask have always been needed…— will.i.am (@iamwill) April 7, 2021
Covid just reminded us how important masks are…
Less People got the Flu this year…
& Because of this new found knowledge, masks will always be needed…and it’s never too late to protect our selves and others… https://t.co/AIN1386Mom
According to The New York Times, the mask includes high-tech noise-canceling headphones and was designed by Jose Fernandez, the Hollywood costume designer who created the SpaceX suits for Elon Musk. He also worked on three box-office Marvel smashes: Black Panther, The Avengers, and X-Men
Not only does the Xupermask have noise-canceling headphones, but Will.i.am says it has a microphone.
XUPERMASK has a mic…!!! https://t.co/qdhbVYmSL4— will.i.am (@iamwill) April 7, 2021
Say hello to the XUPERKIT. Each purchase includes the #XUPERMASK, fanny pack, set of replacement filters, S/L earbuds, charger unit, and a fabric mask.— XUPERMASK (@xupermask) March 27, 2021
Coming 4.08 at https://t.co/WDP77lCFSI pic.twitter.com/cZJgp5ssI4
According to AutoEvolution, in a written statement Will.i.am said, “We created XUPERMASK to change the game of our new normal. In this new age of style and security, XUPERMASK is an uncompromising face mask design with high-tech performance for the modern lifestyle. Alongside Honeywell, we’ve engineered a state-of-the-art Smart Mask to provide function with style.”