Nicole Bell Takes the Helm as Head of YouTube Canada
YouTube has appointed Nicole Bell as the new Head of YouTube Canada, effective February 2, 2026 — a strategic leadership move that reinforces the platform’s commitment to Canadian creators, media partners, and digital innovation. Bell, a 10‑year YouTube veteran, succeeds Andrew Peterson, who transitioned to a global role leading YouTube’s creator economy ecosystem.
In her new role, Bell will lead YouTube Canada’s content vision, creator support initiatives, and national business operations, including partnerships with emerging voices, major media outlets, and top creators across sports, music, news, and entertainment.
A Decade of Experience and Vision for Canadian Digital Media
Bell joined YouTube Canada in 2016, initially serving as Head of Communications before rising to Global Communications Lead and most recently leading Global Reputation & Responsibility Communications. In that capacity, she shaped worldwide strategy for economic impact reporting, public policy, and responsible media content across the platform.
Her deep experience in both creator relations and corporate strategy positions Bell to bolster the Canadian digital ecosystem, where creators and brands increasingly expand their reach through online video. She says she’s focused on fostering a responsible, innovative, and inspiring digital space that keeps Canada at the forefront of global media growth.
What This Means for Creators and Media Partners
YouTube’s decision to elevate Bell reflects the platform’s desire to tailor its offerings for the Canadian market, bringing localized support for digital storytelling, creator monetization, and partnerships with top content producers. Her leadership is expected to amplify opportunities for content creators, journalists, artists, and brands seeking global audiences through YouTube’s massive reach.
