Roku Taps Media Veteran Patrick Harris to Lead Global Ad Revenue Push

Roku Names Patrick Harris Senior VP of Global Media Revenue

Roku, Inc., the American streaming technology leader that powers millions of connected televisions worldwide, has appointed Patrick Harris as its new Senior Vice President of Global Media Revenue, marking a strategic shift in how the company approaches advertising and media sales. Harris — a seasoned media and tech executive with years of experience at Snap Inc., Meta, and Microsoft — will lead Roku’s global advertising revenue growth and media innovations, starting March 9. 

The hire comes as Roku continues to strengthen its position in the connected TV (CTV) ad market, where streaming platforms are locking in ad dollars from traditional television and digital budgets alike. In his new role, Harris will report to Charlie Collier, President of Roku Media, and will work across advertising, product, engineering, and marketing teams to expand monetization and advertiser engagement on Roku’s platform. 

A Veteran Leader With Deep Ad Tech Experience

Harris brings more than 25 years of experience in media and advertising strategy to Roku. Before joining the streaming company, he served as President of Americas at Snap Inc., where he oversaw sales and partner relationships. He also spent 12 years at Meta Platforms, leading global channel initiatives and shaping digital ad operations at scale. Earlier in his career, Harris worked at Microsoft and within key advertising networks, giving him broad expertise in revenue growth and client relationships. 

His appointment follows the exit of Roku’s previous ad sales leader, Jay Askinasi, who departed last year to become Chief Revenue Officer of Paramount. Harris’s leadership is expected to bolster Roku’s efforts to attract larger brand advertisers and innovatively drive performance-based campaigns across its streaming ecosystem. 

Why This Hire Matters for Roku’s Growth

Roku has built a dominant place in the streaming world, reaching millions of households and monetizing content through both subscriptions and ad-supported views. The company’s ad business remains a key revenue driver as advertisers shift more dollars into CTV. Hiring an executive with Harris’s background signals Roku’s commitment to remaining competitive in an increasingly crowded media landscape. 

Roku’s platform — already a central hub for connected TV experiences in the U.S., Canada, and globally — continues to evolve as the company seeks to boost advertising sales, innovate with data-driven solutions, and deliver measurable outcomes for brands.