Brian Robbins Debuts Big Shot Pictures to Expand Animation on YouTube
Veteran Hollywood executive Brian Robbins — known for leading Paramount and Nickelodeon and co‑founding youth‑focused media ventures like AwesomenessTV — is launching a new animation company called Big Shot Pictures in partnership with YouTube, marking a significant shift toward digital‑first content development.
The studio’s debut project will be an animated adaptation of Eloise at the Plaza — the iconic children’s book originally set in New York City — signaling Robbins’ intent to bring timeless storytelling to a new generation on digital platforms.
From Legacy Studio Executive to Digital Pioneer
Robbins brings decades of entertainment industry experience to Big Shot Pictures. Before this venture, he served as co‑CEO of Paramount Global, where he guided major franchises and oversaw content strategy across film, TV, and animation. His past includes founding or leading impactful production companies and shows that shaped youth media — from All That and AwesomenessTV to Nickelodeon favorites and family films.
With Big Shot Pictures, Robbins aims to combine traditional franchise storytelling with the reach and innovation of digital platforms like YouTube, focusing on projects that can grow into broader intellectual property across media formats.
