Cindy Tawiah, CEO and founder of Diva By Cindy, has expanded her natural hair vending machine brand to the heights of the Armed Forces. Yes, the opportunity has become a reality at Fort Belvoir in Fairfax County, Virginia. This is the first military base to receive the machine, which is operated by Yolanda Brown, a military veteran who has been a franchise owner for about two years now.
Diva By Cindy offers franchise opportunities and is hoping other that women and minorities take advantage of this opportunity in the business of the beauty industry. In 2017, Diva By Cindy hair care products, a natural and alcohol-free brand with extreme detangling abilities, opened the first natural hair care kiosk in the Baltimore/Washington International airport. In 2019, they revolutionized the industry by launching BWI airport’s first natural hair automated vending machine, affirming their place in the modernization of the beauty industry.
Cindy says that she was inspired to make nail polish and lipstick by her chemistry teacher when she lived in Ghana, West Africa. However, Parental pressure led her to pursue a career in the medical field for 13 years. But in 2004, she followed her entrepreneurial instincts and opened her first salon and later developed the brand in 2007.
BWI airport and Air Mall have given small minority businesses such as Tawiah’s an opportunity to showcase their products and/or services. Diva By Cindy is looking forward to expanding its brand beyond its current borders and wishes to continue offering franchise opportunities for women. It is currently available online at Walmart.com, DivaByCindy.com, Sally’s Beauty Supply, and Fort Belvoir Military Base.
Cindy Tawiah has been featured on the Tom Joyner Morning Show, Baltimore’s WMAR-TV, Fox 45, Essence Magazine, and The Drew Barrymore Show.
The Diva Project, launched in 2004, is the philanthropic arm of Diva by Cindy hair care system and aims to heal, restore, and transform women affected by domestic violence by giving them a day of beauty and healing. A percentage of the product’s proceeds go toward supporting homeless women and victims of domestic violence.
Cindy says that there are six guiding principles that guide both Diva by Cindy and The Diva Project. They are prayer, passion, perseverance, persistence, presence, and positivity. This is all chronicled in her book entitled Metamorphosis: Finding Your Purpose, Finding Your Passion, Finding U. The six principles not only guide her products and inspire her philanthropy but also her life. This feel-good, do-good hair care brand is taking off and changing the world “one diva at a time!”
Learn more about her company at DivaByCindy.com
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